4+ hour, 40+ min ago  (1012+ words) Last Chance to Register For The ATN Innovation Summit! Secure your spot and join 750+ industry executives on June 16 & 17 in NYC. Consumers are approaching strength training differently than they once did. Many now move fluidly between gyms, boutique studios, home workouts, pop-up…...

13+ hour, 16+ min ago  (1726+ words) Last Chance to Register For The ATN Innovation Summit! Secure your spot and join 750+ industry executives on June 16 & 17 in NYC. The Perception Gap: Why Consumers Don't Trust the Fitness Industry On the heels of its annual Fly In and Advocacy…...

2+ day, 1+ hour ago  (1057+ words) Last Chance to Register For The ATN Innovation Summit! Secure your spot and join 750+ industry executives on June 16 & 17 in NYC. Nabil Saeed has a quality test for every gym he designs, and it's not member surveys or net promoter scores....

4+ day, 20+ hour ago  (171+ words) Josh Liberatore, the executive editor of Athletech News, is a New York-based journalist and media professional with deep experience covering business, technology, and the industries shaping modern culture. Before joining ATN, Josh held editor and senior reporter roles at Sports…...

6+ day, 5+ hour ago  (821+ words) Limited spots remain for the ATN Innovation Summit. Secure your spot and join 750+ industry executives on June 16 & 17 in NYC. "Body composition is moving from a "nice-to-have" metric to a foundational pillar of the fitness experience," says Duane Jones, General Manager,…...

1+ week, 1+ day ago  (872+ words) Limited spots remain for the ATN Innovation Summit. Secure your spot and join 750+ industry executives on June 16 & 17 in NYC. Vision Fitness, the Johnson Health Tech-owned equipment brand, knows there are already enough barriers between everyday people and healthier lives. The…...

1+ week, 2+ day ago  (356+ words) Limited spots remain for the ATN Innovation Summit. Secure your spot and join 750+ industry executives on June 16 & 17 in NYC. AG1 is getting in on the creatine boom. The supplement brand has launched AG1 Pro, a new product that combines its signature all-in-one…...

1+ week, 6+ day ago  (885+ words) The ATN Innovation Summit is Less Than a Month Away Join the industry's top fitness and wellness leaders in New York City. We often conceptualize movement as going from point A to point B, but in reality, it's far messier…...

1+ week, 6+ day ago  (387+ words) The ATN Innovation Summit is Less Than a Month Away Join the industry's top fitness and wellness leaders in New York City. Last year was yet another year of growth for not only running, but running and lifting, according to…...

2+ week, 4+ day ago  (168+ words) Josh Liberatore, the executive editor of Athletech News, is a New York-based journalist and media professional with deep experience covering business, technology, and the industries shaping modern culture. Before joining ATN, Josh held editor and senior reporter roles at Sports…...