News
The media's bad guy': Creatine in need of an education refresh, say experts
2+ hour, 29+ min ago (1047+ words) Creatine is one of the most widely researched sports supplements, recognized in research for its ability to improve strength, power and training performance, the audience heard during the recent webinar, "The Young Athlete and Creatine: Safety, Science and Smarter Choices,…...
Creatine for women: What the data says about the industry's most misread buyer
1+ mon, 5+ day ago (809+ words) The demand signal is unambiguous. What is considerably less clear, and where most brands and ingredient suppliers are leaving opportunity on the table, is who is actually driving that demand, and what she needs from a product. The gap between…...
The future of performance supplementation is certified and informed
4+ mon, 4+ day ago (761+ words) The Sports and Active Nutrition Summit highlighted a shift towards performance-focused supplements, emphasizing efficacy, safety and precision. Third-party testing and certification are becoming standard, with organisations like the NFL and military prioritizing NSF Certified for Sport products. This trend reflects…...
Beetroot extract improves muscle quality in postmenopausal women
3+ mon, 3+ week ago (472+ words) Researchers in Brazil and the United States explored whether 12 weeks of nitrate-rich beetroot extract could improve muscle quality, strength and neuromuscular performance in 20 postmenopausal women between the ages of 60 and 85. Aging reduces muscle quality and strength while increasing the risk…...